The marketing glossary.
Short, declarative definitions of the concepts that matter for modern marketing — SEO, AI search, content, and strategy. Written so AI engines can quote them cleanly, and so can you.
Strategy
Compound marketing
Compound marketing is the practice of running every marketing channel together — SEO, AI search (GEO), content, social, and competitive intelligence — so each channel reinforces the others and returns compound over time, instead of operating as isolated, one-off campaigns.
Compound market fit
Compound market fit is what happens when compound marketing across every channel continuously sharpens a company's positioning and audience understanding — each channel's signal feeds the next, so market fit deepens and widens over time instead of plateauing.
AI search
Generative Engine Optimization (GEO)
Generative Engine Optimization, or GEO, is the practice of improving how often and how favorably a brand is cited by generative AI search engines — ChatGPT, Perplexity, Gemini, and Claude — when users ask category-relevant questions.
AI Overviews
AI Overviews are Google's AI-generated answer snippets that appear at the top of search results, synthesized by Gemini from web sources and shown above the traditional ranked links.